Loryn Brantz created The Good Advice Cupcake for BuzzFeed years ago. The company licensed the character for a new Amazon series—made with AI—without her consent.
Enterprises everywhere have been urging employees to adopt AI, with internal leaderboards springing up to show who has used the most AI tokens. Such games can backfire, though, as Amazon recently discovered.
Kirorank, an unofficial leaderboard tracking usage of Amazon’s Kiro AI tool, ranked workers according to their AI activity, but senior managers at Amazon found that employees were creating AI agents to carry out unnecessary tasks in an attempt to boost their scores, a practise known as tokenmaxxing, according to a report in the Financial Times. The tracker has now been taken offline.
Kirorank
The FT quoted an Amazon senior VP as saying that the leaderboard had been built “with good intentions” but the compute costs it generated were too high.
Amazon is not the only company to find that attempts to boost AI use can have negative implications. In April, Meta killed an unofficial ranking system called Claudeoconomics, which had also led to a frenzy of tokenmaxxing.
Token usage is easy
Meta has raised the possibility that it could be joining the likes of Amazon, Microsoft and Google in offering cloud services at some point in the future — although potential customers shouldn’t be adding the company to their suppliers list just yet.
When asked about plans for offering such services at the company’s annual shareholders meeting, Meta CEO Mark Zuckerberg said there was a possibility of the company competing with the major hyperscalers. “It’s definitely on the table.”
He explained that different companies were approaching Meta asking for the company to offer an API service or to buy compute services at a premium price. “We haven’t done it yet, because we think we have a use for the compute, but when we feel we have overbuilt, then that is an option that we have.”
Meta has been active in developing its data centers over the past few years, so there will be a possibility of some excess capacity. It is also developing its own AI chips.
For the moment, though, the company ma
Crypto analyst The Short Bear has addressed investors who are currently capitulating on Ethereum and offloading their coins. He cited a mistake these investors are currently making that could cost them money when the bull thesis for ETH eventually plays out. Analyst Reveals Misconception Investors Have About Ethereum In an X post, the Short Bear said that many people are mistaken in treating Ethereum like an end-stage Amazon as if the main question is already about mature margins, fees, and cash flows. He explained that, in reality, the layer-1 network is still very much earlier in its economies-of-scale phase, with nearly all metrics in the top-right corner and growing at mid-double-digit to triple-digit rates. Related Reading: Can Ethereum Stage The Biggest Comeback In History? Why Price Could Double The analyst further stated that most of the market is focused on the wrong battle, of which network can become the fastest and cheapest payment processor. However, he opined that the r
The explosion may delay Blue Origin's launch schedule, impacting Amazon's Project Kuiper timeline and raising investor concerns.
The post Blue Origin’s New Glenn rocket explodes during test at Cape Canaveral appeared first on Crypto Briefing.
The explosion may delay Blue Origin's launch schedule, impacting Amazon's Project Kuiper timeline and raising investor concerns.
The post Blue Origin’s New Glenn rocket explodes during ground test at Cape Canaveral appeared first on Crypto Briefing.
Speaking at Amazon’s AI on the Lot event, the Rogue One film-maker Gareth Edwards said ‘it’ll do anything you ask’ and ‘it’s going to be better than CGI’
Jurassic World Rebirth and Rogue One director Gareth Edwards has enthusiastically endorsed the use of generative AI in film-making, saying “it is a fucking genius at helping you” and “it’s going to be better than CGI”.
Edwards was speaking at AI on the Lot, an event in Culver City, California, organised by Amazon, and in remarks reported by the Hollywood Reporter said: “I can’t see a reason why you wouldn’t become interested in this stuff as a film-maker. It’s so clearly a tool that might be up there with the camera. It’s going to be better than CGI.”
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Anthropic has closed a $65 billion Series H round at a $965 billion post-money valuation, co-led by Altimeter Capital, Dragoneer, Greenoaks, Sequoia Capital, Coatue, and others, with strategic participation from Samsung, SK Hynix, and Micron. The round includes $15 billion in previously committed hyperscaler investments, among them $5 billion from Amazon. Altimeter founder Brad Gerstner […]
