For the second time, the company is expected to explain its artificial intelligence plans. Unlike some rivals, it is not reorganizing around the technology.
Everybody is watching to see what comes from Apple at its annual Worldwide Developer Conference (WWDC) today. There’s a great deal at stake, as when it comes to artificial intelligence (AI) today’s event represents an existentially important moment for the company.
Apple execs absolutely must convince developers, industry watchers, users — all of us — that it has learned from its well-publicized mistakes of the past two years and put together a serious proposition for AI across its platforms.
What we think we know
Right now, we think Apple intends to offer a hybrid of its own self-developed AI tools and services combined with others made with Google Gemini — all supported by an open approach to using AI services from third-party providers such as Anthropic or OpenAI.
When it comes to implementation, this should mean a contextually sensitive Siri that can respond to what you have on the screen of your device, or in the viewfinder of your camera app. The idea here is that you’ll be abl
Apple's biggest event of the year is nearly here. The company's Worldwide Developers Conference will spotlight updates to iOS, macOS, and all of Apple's other operating systems, and this year's event could also include a major overhaul for Siri. Here's how you can watch along live.
When WWDC will happen and where you can watch it
WWDC lasts a few days, but Apple's biggest announcements will be in the keynote presentation on June 8th at 1PM ET / 10AM PT. The full presentation usually lasts a couple of hours. You can watch it live on YouTube or from Apple's website.
What to expect from Apple's WWDC keynote
Apple's annual OS updates. WWDC …
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Apple's Siri overhaul could solidify user retention, boost services revenue, and influence AI market dynamics through strategic partnerships.
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Our first glimpse of the new AI Siri came all the way back at WWDC 2024.
Apple has been on its back foot, AI-wise, for the past few years. But in a strange way, playing from behind might not be such a bad move.
At WWDC on Monday, Apple appears to be getting ready to reintroduce us to the new Siri. Again. As a reminder, we met the new Siri in 2024 when Apple "launched" Apple Intelligence. Siri came with a new glowing border, different voice options, and the ability to punt questions to ChatGPT. The whole "Intelligence" bit of the Siri redesign was coming soon, Apple promised. It didn't. In fact, its promotion around Apple Intelligence was so misleading that the company is settling a class-action lawsuit and has t …
Read the full story at The Verge.
