Apple is building new AI photo editing tools to introduce with its next major software updates this fall, and these won’t be the only AI tools and services it wants to talk about at the Worldwide Developers Conference (WWDC) in a few weeks’ time.
While it is correct to say Apple has had setbacks in AI development, it has also had successes. Was it ready for the generative AI (genAI) juggernaut? Probably not, nor has it successfully developed its own response in-house. Is Apple’s platform ready for AI? Indisputably, with the power and performance across all its hardware products to run AI on the edge, in the cloud, and as-a-service. Right now, Apple doesn’t offer the world’s best AI services, but does offer the world’s best platform on which to run them.
Given you can’t have one without the other, no matter how you slice and dice it, Apple has therefore seen partial success in AI. Now, it just needs to add the software and the services, about which we’ll find out much more in June.
What
Intel's deal with Apple highlights the strategic shift towards diversified chip supply chains, boosting US semiconductor manufacturing resilience.
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Echoing concerns from other security experts, Orange Cyberdefense (OC) recently warned that employees have become the biggest security threat faced by business.
Now, in the latest illustration of its ongoing security response, Apple is putting new protections in place in macOS 26.4 that should help – but employee education remains critical as hackers turn to complex, multi-stage, social engineering attacks to infest systems with malware.
Your people are your weakness
The data tells its own story. OC explains: Employees account for 57% of all security incidents and 45% of these incidents come when workers bypass or ignore security policies by, for example, using unapproved tools.
Attackers are actively searching for and exploiting those kinds of policy workarounds, seeking weaknesses in commonly used, but unapproved, tools. Users really should educate themselves.
While companies can put some mitigations in place using device management and policy controls to constrain app use and down
AirPods Pro 3 | Photo by Amelia Holowaty Krales / The Verge
Apple's rumored AirPods with cameras are nearing a stage where the company will test early mass production, Bloomberg's Mark Gurman reports. Currently, Apple testers are "actively using" prototypes that are in the design validation test stage, which is one step before the production validation test stage.
The AirPods' cameras "aren't designed" to snap photos or video but instead can take in "visual information in low resolution" that users can query Siri about, like asking the AI assistant what they should cook with the ingredients they have in front of them, according to Gurman. They may also use the cameras to help with things like turn-b …
Read the full story at The Verge.
Apple’s Worldwide Developer Conference (WWDC) takes place in just a few weeks. Everyone expects the company to explain its approach to AI deployment on its platforms. With that in mind, here’s what several months of speculation suggest Apple will announce, though the details remain to be disclosed.
Apple is investing billions of dollars in these plans; R&D spending reached 10.3% of revenue in the second quarter, up from 7.6% in Q1. Given Apple’s accelerating revenue, on a dollar basis this means the company’s R&D spend is up 34% from a year ago.
“We believe AI is a really important investment area for Apple, and we’re going to be doing that incrementally on top of what we normally invest in our product roadmap,” said Apple CFO Kevan Parekh during Apple’s latest fiscal call. (AI isn’t Apple’s only spending target, either.)
While the billions Apple is investing are dwarfed by the huge infrastructure investments made by pure AI players, Apple’s infrastructure already exists — in the form
Apple has agreed to pay $250 million to settle a class action lawsuit alleging it misled consumers about the AI capabilities of the iPhone 15 and 16. The complaint claimed Apple exaggerated the readiness and functionality of Apple Intelligence features, particularly an upgraded Siri, influencing purchase decisions with capabilities that were incomplete or delayed. Without […]