Are SEO Metrics Still Enough? How Outset Media Index Helps PR Teams Compare Search and AI Discoverability

Google is making some changes to how it saves your interactions with Search. In an email sent to users, Google says it will save the images, files, audio, and video you use to search under a new "Search Services History" setting. That includes the images you search for with Google Lens, recordings from its real-time Search Live tool, voice searches, and phrases spoken into Translate, according to an update on the company's website. You can switch off the Search Services History setting and disable the "Save Media" option if you don't want Google to save these interactions. Google says it will use your Search Services History to "provide, d … Read the full story at The Verge.

How to read a regional crypto media market with Outset Media Index before you expand. Why a new market's media structure breaks home-market assumptions, and the three reads that de-risk entry.

Why a leading crypto brand can be invisible in AI search. An Outset Data Pulse analysis of the gap between market share and AI visibility, why incumbency does not transfer, and how to read the divergence.

Google must change AI Overviews after claiming users don't want "lots of sources."

Amazon's updated search bar will now show you AI-generated images of products as you describe them. For now, the in-app feature only surfaces AI images of clothing and home goods, allowing you to tap on the image that best matches what you're looking for and search for similar-looking items. In a blog post, Amazon positions the feature as a way to help you search for items if you can't remember the name of a specific texture or style, like describing a "shirt with a draped collar" if you can't think of "cowl neck." The feature seems like it might come in handy in these kinds of scenarios, but it doesn't really add much if you're just searc … Read the full story at The Verge.

How to report PR outcomes to leadership using Outset Media Index. A workflow for translating outlet signals into the business-outcome language executives think in, aligned to the Barcelona Principles standard.

U.K. regulators are requiring Google offer a tool allowing website publishers to opt-out of generative AI search features. The option will be tested in the UK then rolled out globally.

Online publishers are getting more control over whether their websites appear in Google's AI Search features, thanks to a UK regulatory ruling. The new conduct rule imposed by the Competition and Markets Authority (CMA) requires Google to let website owners keep their content out of features like AI Overviews, and prevent it from being used for the "fine-tuning" of Google's AI models. "In a world first, publishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews," the CMA announced. "This will put publishers, like news organizations, in a stronger position to negotiate c … Read the full story at The Verge.