The speed of change splintered Gen Z into micro-generations
Rapid change is splitting it into smaller, experience-driven cohorts that marketers can’t ignore.
The Verge AI·
Gen Z is increasingly disillusioned with AI - just not enough to stop using it. A new Gallup report released this week, based on responses from nearly 1,600 people ages 14 to 29 across the US, suggests the hype is wearing off for the digital-native generation as AI becomes more embedded in school and work. Enthusiasm is falling and resentment is growing, even as many young people feel they still need to use the technology. Gallup's poll, conducted in February and March this year, found Gen Z's feelings on AI have cooled significantly since last year. Only 18 percent said they were hopeful about the technology and 22 percent said they wer … Read the full story at The Verge.
Read full articleRapid change is splitting it into smaller, experience-driven cohorts that marketers can’t ignore.
It's been almost three years since Silicon Valley started aggressively pushing large language model-based chatbots like ChatGPT as the supposedly inevitable future of everything, and there's no group that has felt the pressure quite like Gen Z. Like with many tech trends before it, it's no surprise that young people are among the biggest adopters of AI chatbot tools. But contrary to the tales spun by tech companies like OpenAI and Google, polling data shows that Gen Z students and workers are a big part of the wider cultural backlash against AI. And even as they utilize these tools, vast swaths of young people are deeply acrimonious and eve … Read the full story at The Verge.
As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOs When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. “It was quite a shock,” she told the Guardian. “I searched for jobs every single day in that Home Depot bathroom.” Terrell’s generation is entering the workforce in a particularly unlucky moment. Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics. While workers of all ages are feeling the pressure of an uncertain economy, it’s gen Z who is the most pessimistic about their job prospects: entry-level jobs are the most vulnerable to impacts from artific
Gen Z and millennials the most likely groups to consult chatbots on money matters
A Gallup poll, backed by similar surveys, found that nearly a quarter of U.S. adults had used an AI tool for health information in the past month.
The quarterly poll of U.S. workers was conducted in February 2026.
A new study from Gallup found that young adults have grown less hopeful and more angry about artificial intelligence.