Crypto Daily·
A founder's checklist for reading OMI data before approving a PR budget, with the signals, red flags, and green flags that matter most for the spend decision
Read full articleWhy late-stage startup PR breaks from the early-stage model at the Series B inflection point, with a signal-weighting framework for growth-stage outlet selection using Outset Media Index.
Learn how advertisers can use OMI for outlet validation before a media buy by checking Unique Score, TDR, Reading Behaviour, and Price per Post.
Some AI startups are stretching traditional revenue metrics when talking about progress publicly. And their investors are fully aware.
Build a partnership announcement PR plan with Outset Media Index. Learn how to use GRP, LLM Referral Share, and shared outlet data to plan credible joint coverage.
A walkthrough of how PR leads at FinTech startups use Outset Media Index to build a 30-day launch plan, from outlet selection to publication scheduling.
A practical walkthrough of how PR teams use Outset Media Index to build a media plan for a product launch, from positioning to outlet shortlist.
A Bloomberg-style review of Outset Media Index (OMI), examining how the platform compares with media databases, monitoring tools, and traditional PR research workflows.
Generic media rankings often fail in LATAM because traffic alone does not explain influence, engagement, or visibility. Learn how Outset Media Index (OMI) helps teams analyze LATAM media outlets using normalized benchmarking and multidimensional intelligence.
