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KuCoin has decided to put its brand on the jerseys of one of cycling’s top teams at a moment when the exchange’s legal standing remains under pressure in several key markets. The exchange announced its official partnership with UAE Team Emirates – XRG on Tuesday, with its logo set to appear as the team rides in the Tour de France for the first time under the new deal, according to the partnership announcement. UAE Team Emirates – XRG is a WorldTour squad that already fields some of the sport’s biggest names. For KuCoin, a global crypto exchange that has faced enforcement actions in multiple jurisdictions, this is not just a marketing play. It is an attempt to surface in front of millions of mainstream viewers who might never open a crypto app, lending the platform a sheen of institutional credibility. Crypto Exchanges Chase Mainstream Legitimacy Through Sports The cycling sponsorship follows a well-worn pat
The post KuCoin Becomes Official Partner of UAE Team Emirates – XRG, Debuts at the Tour de France appeared on BitcoinEthereumNews.com.
PROVIDENCIALES, Turks and Caicos Islands, July 7, 2026 / — KuCoin, a leading global cryptocurrency exchange, today announced its official partnership with UAE Team Emirates – XRG, one of the world’s premier professional cycling teams. This landmark collaboration will make its grand public debut at the 2026 Tour de France, with KuCoin’s branding prominently featured across all team buses, support vehicles, and fleet cars throughout the prestigious three-week race. Under this exclusive agreement, KuCoin will serve as the team’s sole partner in the categories of CryptocurrencyExchanges, Blockchain Trading Platforms, and CryptoWallet Services. The partnership unites two high-performing organizations driven by a shared commitment to innovation, precision, and long-term excellence. The Tour de France represents the pinnacle of cycling, where victories are for
The post KuCoin Partners With UAE Team Emirates – XRG Ahead of Tour de France Debut appeared on BitcoinEthereumNews.com.
KuCoin has entered into an official partnership with UAE Team Emirates – XRG, one of professional cycling’s leading teams. The collaboration will be introduced publicly during the 2026 Tour de France, where KuCoin branding will appear on the team’s buses, support vehicles, and fleet cars throughout the three-week competition. As part of the agreement, KuCoin becomes the team’s exclusive partner across the Cryptocurrency Exchange, Blockchain Trading Platform, and Crypto Wallet Service categories. The partnership brings together two organizations focused on performance, precision, and long-term execution. For UAE Team Emirates – XRG, success is built on the coordination of riders, coaches, mechanics, and support staff. KuCoin said the same principles of teamwork, discipline, and trust guide its approach to building digital asset infrastructure for users worldwide.
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The post Kucoin Locks In Exclusive Crypto Deal With UAE Team Emirates for Tour de France appeared on BitcoinEthereumNews.com.
Key Takeaways Kucoin became the exclusive crypto exchange sponsor of UAE Team Emirates for 2026. Isaac del Toro won Stage 2 in Barcelona as Pogačar finished second on July 5. Pogačar is chasing a fifth Tour de France title during Kucoin’s sponsorship debut. According to the announcement shared with Bitcoin.com News, the crypto exchange’s branding now appears across the team’s buses, support vehicles, and fleet cars for the three-week race. Under the agreement, Kucoin holds exclusive rights in three categories: cryptocurrency exchanges, blockchain trading platforms, and crypto wallet services. No other exchange or blockchain brand can advertise alongside the team during the sponsorship term. UAE Team Emirates – XRG counts Tadej Pogačar among its riders. Pogačar has won the Tour de France multiple times and remains one of the sport’s most recognized names. Why Kuc
Kucoin announced Tuesday it has become the official cryptocurrency exchange partner of UAE Team Emirates – XRG, with the deal making its public debut at the 2026 Tour de France. According to the announcement shared with Bitcoin.com News, the crypto exchange’s branding now appears across the team’s buses, support vehicles, and fleet cars for the […]
The post KuCoin partners with UAE team Emirates-XRG ahead of Tour de France appeared on BitcoinEthereumNews.com.
KuCoin partners with UAE Team Emirates–XRG ahead of Tour de France. KuCoin debuts Tour de France sponsorship with UAE Team Emirates–XRG. KuCoin expands global sports push with UAE Team Emirates–XRG deal. KuCoin announced that it has become the official cryptocurrency partner of UAE Team Emirates – XRG, marking a new sports sponsorship agreement that will debut publicly during the 2026 Tour de France. The partnership gives KuCoin exclusive rights in the Cryptocurrency Exchanges, Blockchain Trading Platforms and Crypto Wallet Services categories. The company’s branding will appear across the team’s buses, support vehicles and fleet cars throughout the three-week Tour de France. The agreement expands KuCoin’s sports sponsorship portfolio as the cryptocurrency exchange seeks to strengthen its global brand presence through partnerships with internationally recognized sporting org
KuCoin partners with UAE Team Emirates–XRG ahead of Tour de France. KuCoin debuts Tour de France sponsorship with UAE Team Emirates–XRG. KuCoin expands global sports push with UAE Team Emirates–XRG deal. KuCoin announced that it has become the official cryptocurrency partner of UAE Team Emirates – XRG, marking a new sports sponsorship agreement that will […]
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Pogaar's lead in the Tour de France could shift market dynamics, influencing betting odds and strategic responses from rival teams.
The post Pogačar takes lead in 2026 Tour de France after Stage 3 victory appeared first on Crypto Briefing.
