The post World Opens London Flagship on Oxford Street, Expands Real Human Network appeared on BitcoinEthereumNews.com.
Peter Zhang
Jul 07, 2026 09:45
World unveils its flagship location in London, advancing its biometric-based ‘proof of human’ system amid growing adoption and regulatory scrutiny.
World, the blockchain-based digital identity project co-founded by OpenAI CEO Sam Altman, has opened its flagship location at 48 Oxford Street in London. The new site aims to bring its ‘proof of human’ technology—a biometric system designed to distinguish humans from AI—to one of the world’s busiest shopping districts. The London flagship marks a significant expansion for World, which launched in the UK in June 2025 with its first Orb devices. These futuristic iris-scanning cameras verify users’ humanness by creating a private, anonymous credential stored directly on their phones. Notably, the system doesn’t retain personal data, such as names or emails, but enables users to
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Sam Altman's World opens a permanent Oxford Street flagship, bringing iris-scan proof of human verification to the heart of London's busiest retail strip.
The post World ID London: The Sam Altman Orb Scans Hit Oxford Street appeared first on 99Bitcoins.
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