#benchmark

The post Top 5 Reasons Crypto Founders Underestimate How Long PR Takes to Compound appeared on BitcoinEthereumNews.com. The shortest crypto PR engagements end somewhere between month two and month three. The longest ones produce the case studies that founders point to when they are shopping for the next agency. The gap between those two outcomes is mostly about how the founder reads the early-stage timeline. Five specific misreadings show up over and over. Each one is fixable once the founder sees what they are doing. 1. Crypto Founders Apply Marketing Math to PR The instinct comes from paid acquisition. Spend goes in, attribution comes out, and the dashboard updates within hours. That math does not apply to earned media. PR works on a different cycle. The work compounds across quarters and fiscal years rather than across days. Search Engine Land notes that the meaningful signals show up as branded-search lift, referral-traffic patterns, and conversions linked to authoritative coverage

Most crypto founders churn from PR engagements before month three because they apply paid-acquisition math to a compound channel. Here are the five reasons the timeline gets misjudged and what the right benchmark looks like.