Why The Case For Sourcing From Africa Has Never Been Stronger, And Still Gets Ignored
The post Why The Case For Sourcing From Africa Has Never Been Stronger, And Still Gets Ignored appeared on BitcoinEthereumNews.com. Africa is growing incredibly fast, but most Western buyers overlook the continent (Photo by SEYLLOU / AFP) (Photo by SEYLLOU/AFP via Getty Images) AFP via Getty Images The exhibit hall at Cape Town’s Good Life Show smelled like rooibos, baobab, and something harder to name. Ambition, maybe. Africa’s largest natural food tradeshow drew hundreds of exhibitors this May: kombucha makers working with indigenous South African botanicals, macadamia milk brands operating carbon-negative factories, moringa farmers who started by feeding orphaned children porridge and built export-ready wellness companies. I spent two days interviewing founders. Not one of them had a lion in their backyard. That joke, and the fact that it still needs to be made, gets at the core of why American companies and retailers keep missing Africa. The continent that carries the richest biodi