Huge World Cup Ratings Set Up Streaming Bidding War For 2030, 2034
The post Huge World Cup Ratings Set Up Streaming Bidding War For 2030, 2034 appeared on BitcoinEthereumNews.com. (Photo by Dursun Aydemir/Anadolu via Getty Images) Anadolu via Getty Images With just a handful of games left in this year’s FIFA World Cup men’s soccer championship, record U.S. ratings are setting up another intense “tournament” with global implications, as major tech and media companies consider bidding for TV rights to the tournament’s 2030 and 2034 installments. Most of the big tech and media companies with streaming platforms already have been linked to the upcoming auction for U.S. TV rights, though financial complications may affect bids from this year’s incumbent rights holders, Fox with the English-language rights and Comcast-owned Telemundo and Peacock on the Spanish-language side. Spurring all the interest: that 42-million strong U.S. audience in both languages for Belgium’s round of 16 victory over the USMNT, despite the thorough drubbing of a 4-1 margin. Of tha