Amazon Replaces Rufus With Alexa for Shopping, an AI Assistant That Buys Across the Web on Your Behalf
Amazon has launched Alexa for Shopping, a personalised AI shopping assistant powered by Alexa+ that replaces its previous generative AI tool Rufus. Now available to US customers across mobile, desktop, and Echo Show displays, the assistant uses purchase history and browsing habits to deliver tailored product recommendations, comparison tools, price tracking, and automated recurring orders. […]