Google folds Display Ads into AI-first Demand Gen platform
Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target placements, bid on audiences, and A/B test static creative […] The post Google folds Display Ads into AI-first Demand Gen platform appeared first on AI News.