Binance CMO Rachel Conlan to depart on June 15 amid marketing reassessment
The post Binance CMO Rachel Conlan to depart on June 15 amid marketing reassessment appeared on BitcoinEthereumNews.com. Rachel Conlan, Binance’s chief marketing officer, will step down from her role on June 15. She’ll remain in an advisory capacity during the transition, but the move marks a notable shift for the world’s largest crypto exchange by trading volume. Her replacement is Eowyn Chen, the former CEO of Trust Wallet, who will serve as interim CMO. A short but splashy tenure Conlan joined Binance in September 2023, arriving with a resume built on exactly the kind of high-wattage campaigns that crypto exchanges loved during flush times. Before Binance, she led branding efforts at rival exchange OKX, where she helped orchestrate the kind of partnerships that make traditional marketers raise an eyebrow. At Binance, her playbook was similar. Conlan spearheaded campaigns featuring Cristiano Ronaldo and The Weeknd, the sort of celebrity tie-ups designed to put a crypto brand in front