Should Haute Horlogerie Collide With Pop Culture? Audemars Piguet Seems To Think So
The post Should Haute Horlogerie Collide With Pop Culture? Audemars Piguet Seems To Think So appeared on BitcoinEthereumNews.com. Audemars Piguet and Swatch are launching the “Royal Pop” pocket watch on May 16th. Swatch On May 16, Swatch will launch its Royal Pop collection, in a highly unexpected and rather surprising collaboration with luxury watchmaker Audemars Piguet. When haute horlogerie and pop culture collide, the result seems to be a colorful range of eight pocket watches. The Bioceramic Royal Pop collection will be available in Swatch stores globally, with prices ranging between $400-$420 (€385-€400). While the collaboration might feel like a cataclysm in the watch industry, the product type itself also comes as a surprise. Watch amateurs and professionals around the world expected a wristwatch. Instead, the pocket watch reveal caught almost everyone off guard, and might disappoint many enthusiasts. Yes, the versatility of the concept aligns with the overall spirit of the cam