#sports sponsorships

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Mentions — Jun 7, 2026 – Jun 13, 2026

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Olivier Giroud backs Christian Pulisic as USA’s World Cup key, while crypto deepens its grip on the tournament

The intertwining of crypto and football at the World Cup could redefine sports sponsorships, influencing fan engagement and investment landscapes. The post Olivier Giroud backs Christian Pulisic as USA’s World Cup key, while crypto deepens its grip on the tournament appeared first on Crypto Briefing.

Jun 13, 11:08 AM

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Esmir Bajraktarevic, key player for Bosnia, eyes World Cup opener against Canada

Bajraktarevic's rise highlights shifting dynamics in sports sponsorships, as crypto's decline reshapes athlete-brand partnerships globally. The post Esmir Bajraktarevic, key player for Bosnia, eyes World Cup opener against Canada appeared first on Crypto Briefing.

Jun 12, 3:06 AM