#tv

The post NBCU Leans On Legacy For Upfront: Is This The Future For TV? appeared on BitcoinEthereumNews.com. The prestigious NBC Studios at 30 Rockefeller Plaza, New York, NY. It is the home of the famous Tonight Show with Jimmy Fallon. Photographed on 04/30/2024. getty “Our legacy is in trouble.” “Our legacy – what is it?” “It used to be the foundation of the TV business but that’s not important now.” – An imaginary TV business conversation (inspired by the legacy movie Airplane!) NBCUniversal proclaimed “legacy” as its byword as it kicked off the annual broadcasting television advertising upfronts. Upfronts themselves represent legacy, historically the week when marketers and networks begin the negotiating dance over the major advertising commitments for the next year. Perhaps the most “legacy” things about NBCU’s annual upfront presentation may have been (a) that it still takes place in Radio City Music Hall, as iconic a performance venue as the media business has in the U.S.; and (b)