XRP Logo Lands on Kansas Jayhawks Jerseys as Ripple Inks Multi-Year Deal
The post XRP Logo Lands on Kansas Jayhawks Jerseys as Ripple Inks Multi-Year Deal appeared on BitcoinEthereumNews.com. In brief Ripple has signed a sports marketing deal with the University of Kansas to make XRP the official crypto of Kansas Athletics. The deal places the XRP logo prominently on the jerseys of sporting teams at the university. The company will also fund educational programs about traditional finance and digital assets for student-athletes. Ripple, the payments company whose founders created the XRP cryptocurrency, has inked a multi-year sponsorship deal with the University of Kansas Athletics that will place the XRP logo on the jerseys of all Kansas athletic teams. As part of the agreement, XRP also becomes the official cryptocurrency of Kansas Athletics. “This era of college athletics demands innovative, forward-thinking partnerships,” Director of Athletics at the University of Kansas Travis Goff said in a statement. “Ripple recognizes the unique reach and passion