Ripple Kansas Deal Boosts Crypto Sports Marketing in College Athletics
The post Ripple Kansas Deal Boosts Crypto Sports Marketing in College Athletics appeared on BitcoinEthereumNews.com. Ripple has struck a multi-year sponsorship deal with University of Kansas Athletics, putting the XRP logo on the jerseys of every Kansas athletic team and making XRP the official cryptocurrency of Kansas Athletics. It’s a bold move into college sports, and it comes with a personal backstory: Ripple President Brad Garlinghouse is himself a University of Kansas alumnus who once called watching Jayhawks games a “guilty pleasure.” Key takeaways Ripple signed a multi-year deal with University of Kansas Athletics placing the XRP logo on all Kansas athletic team jerseys. XRP is now the official cryptocurrency of Kansas Athletics. Ripple will fund educational programs on traditional finance and digital assets for Kansas student-athletes and help connect KU graduates to technology careers. Ripple President Brad Garlinghouse is a University of Kansas alumnus, giving the partnershi